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Katie Holmes Joins Alterna As Co-owner and Spokeswoman

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By: Jamie Matusow

Editor-in-Chief


Katie touts hair care as part brand owner.
With TV, Broadway, fashion and cosmetics successes under her stylish belt, Katie Holmes is now taking a leap into hair care. The 34-year-old actress, who was recently chosen as the first face of Bobbi Brown Cosmetics, will now toss her beautiful brunette tresses as spokeswoman for hair care company Alterna. But her role will go beyond Alterna’s first print advertising campaign. As part of the multiyear deal, Holmes will become a co-owner. She will also provide the brand with input and insight on upcoming products and initiatives. Holmes credits Alterna—in particular, its Caviar and Bamboo lines—for her healthy, luxuriant locks.

With this deal, Holmes follows in the footsteps of actress Jennifer Aniston, who bought into the Living Proof hair care brand last October; she is featured in its first national ad campaign.

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